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Practical and Actionaable Insights from a 4x Salesforce Certified Strategist & Marketing Champion
Artificial intelligence is entering a new era — one defined not by simple automation or generative text, but by autonomous AI agents that can reason, act, and take action across…
As data volumes grow and privacy, cost, and latency concerns increase, organizations are rethinking how data should move — or whether it should move at all. Salesforce Data Cloud Zero…
As AI becomes ever more integrated into retail, holiday shopping in 2025 is all about personalization, convenience, and trust. Last season showed that AI isn’t just emerging — it’s proving…
Email remains one of the highest-ROI marketing channels — but inboxes are more crowded, attention spans are shorter, and customer expectations are higher than ever. In this environment, sending more…
Once you’ve confirmed that there are significant and ongoing deliverability issues for your email marketing program, it’s important to have a solid strategy to help get back into the inbox.…
Anyone working in email marketing knows that maintaining solid deliverability is critical to your program’s success. All of the time and effort put into developing a strategy and then designing…
Writing on the Wall is a newsletter for freelance writers seeking inspiration, advice, and support on their creative journey.
Strategy in the Clouds 